I’m a designer who believes good work comes from clear thinking, honest craft, and paying attention to the details most people overlook. I’ve spent my career building brand systems, shaping packaging‑related design, and creating work that actually holds up in the real world — not just in a deck.

My path runs through agency creative direction, newsroom‑level precision at The Dallas Morning News, multicultural brand work at Admerasia, and four years teaching design. Those experiences taught me how to stay curious, stay hands‑on, and keep the work grounded in something real.

I like projects where strategy and craft meet — where the idea has to make sense, not just look good. I use AI the same way I use any tool: responsibly, thoughtfully, and only when it strengthens the thinking behind the work.

At the end of the day, I’m here to make design clearer, smarter, and more intentional. And if the work can surprise people a little along the way, even better.